Bau Nutrition.
Bau Nutrition is a pet nutrition line built around functional formulas, natural ingredients, and daily wellness, offering dry food, wet food, snacks, supplements, and targeted nutritional care for dogs and cats.
Designed for everyday nutrition.
Bau Nutrition is a pet nutrition line built around functional formulas, natural ingredients, and daily wellness, offering dry food, wet food, snacks, supplements, and targeted nutritional care for dogs and cats.
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Approach
(01)
Colour as a language of function.
Unlike the quieter cosmetic range, food requires faster recognition and stronger shelf presence. Colour becomes a practical tool to guide customers quickly, helping them identify categories, benefits, and routines at first glance.
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Solution
(03)
A system built for clarity.
Each colour is assigned to a specific function—purple for digestion, yellow for coat care, green for urinary health—creating an intuitive navigation system across the full range while adding energy and personality to the brand.
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Outcome
(03)
Built to stand out and be understood.
The final identity creates a flexible and recognisable system that feels vibrant, modern, and easy to navigate, strengthening product recognition, customer trust, and consistency across the entire range.
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