Trutayl.

TruTayl is a human-grade pet wellness brand focused on clean, natural formulations, designed to deliver simple, effective solutions for everyday pet health.

Scope

Branding & Packaging

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Client

Trutayl

Natural care, without compromise.

TruTayl is a pet wellness brand offering human-grade, all-natural products designed to support pets’ health through simple, effective formulations.

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Approach

(01)

A clear and honest approach to pet wellness.

The project focuses on transparency and simplicity, translating the idea of clean, functional nutrition into a visual language that feels both approachable and trustworthy.

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Solution

(03)

Clean, functional, and full of character.

A minimal system is combined with soft colours and illustrative elements, creating a brand that balances clarity, warmth, and a sense of personality.

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Outcome

(03)

Built on trust and everyday care.

The final identity communicates quality and consistency, positioning the brand as a reliable and accessible choice for modern pet owners.