Fundació CRAM.
A rebranding proposal for Fundación CRAM, a non-profit organisation dedicated to protecting marine life through rescue, research, and education.
A clearer voice for marine life.
From rescuing sea turtles to inspiring the next generation, CRAM connects hands-on care with a wider mission: protecting our seas. This proposal explores how a renewed identity could bring that work into sharper focus.
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Approach
(01)
Making a growing mission easier to understand.
The starting point was clarity. As CRAM’s work expanded, the challenge was to bring its rescue, conservation, and educational activities together under one recognisable identity—helping people understand both what the foundation does and how they can contribute.
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Solution
(02)
One identity. Many ways to make a difference.
The proposed direction brings CRAM’s different activities into a shared visual framework. From AulaCRAM’s educational materials to awareness campaigns and merchandise, each application becomes an opportunity to connect people with marine conservation.
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Outcome
(03)
Designed to turn awareness into involvement.
The proposal presents a more cohesive expression of CRAM’s mission, with room to support its different programmes and audiences. An identity designed to make the foundation’s work more visible, its message more accessible, and participation feel closer.
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